Relaunch..

Did you miss me📀🫦📀

Aug 23, 2024

Heyyyy…heyy! How yall doin’?

Ms. Jucy meme

SO, like the subj says, this is a relaunch—it’s been 14 months of quiet, but I’ve spent a lot of time becoming a fan of substack.. lurking, plotting, fan-girling, all the things.. Substack, to me, feels like tumblr 2011-2012 (compliment).

The content on Substack is just fantastic.

I’ve really enjoyed reading

Rachel Karten

(Link In Bio),

emily north

(angel cake), and

Mehdi Hasan

’s Zeteo (for some news-news). The writing is important but so is the format in which it’s written.

I treat substack scrolling like my “reading” time before bed. It’s either that or Kitchen Confidential right now. As a longtime fan of his TV shows and docs, this book is a fun read.

Can we talk about how my facebook feed looks like this now? Despite never texting about the book, just talking about it… Fishy!

Anthony Bourdain

Do i find it creepy that meta listens to everything? Yes.

Am I going to delete facebook/instagram from my phone? NO, not yet. The tony photos are too good.

But I did make a graphic:

Sometimes, the best thing you can do is just Make A Graph.

Also, of note, my experience on substack has felt 20x more relaxing and enriching than scrolling…elsewhere. As much as I love the other apps, having a career in #content means you’re chronically online, sort of. I want to share the things that I see, hear, and experience here going forward. No top 30s, although that was fun.

If you didn’t know, Substack recently invested a lot into video on the platform. Because of that, I predict we’re about to see a massive influx of people here, over the next few years.

…

For the lore

Three years ago I started Wybrations, polled Close Friends’ for the name, and used it to share a new playlist weekly that I created. Which was more work than I intended for myself, but I knew I wanted to write about music…but that was just not it. As a Sagittarius, I can’t do things I don’t wanna do.

Wybrations fell off for a while. Then, I tried again. It’s all about the format.

It’s all about the format.

Next format: sharing my top 30 songs of the moment, monthly or as often as I could keep up, which fell flat because not the right format.. It wasn’t ‘moving the needle’ or inspiring me.

and

“It didn’t have legs.”

You’ll see what I mean below. The last time I published, it was a Top 30 formatted post and too music-review-y, and not enough of my actual interests. I literally wrote, “Out of the 718, Lola Brooke is one to watch fivesure.”

Cringe, but that’s part of the process!

I wanna tell you about how seeing Ethel Cain made me cry 3x at her Greek Theater show, but also she, in her own words, vomited into her modest black garment during the last song, ran off stage, and then came back 5 minutes later to a crowd—who thought she was crying then ran off—dressed in a hoodie, short gym shorts, like a normal girl you’d see in journalism 101 class.

Her concert, her voice, and the whole experience were perfect. The thing at the end made me love her even more.

Here was what the last Wybrations looked like 14+ months ago:

I’m happy to have taken time to marinate and figure out the right way to share and discover here—the Notes feature is the best!—and discover a lot of great publications so far. It’s all about consistency and writing (or now sharing via video) the format that you can keep up with and attracts audiences. I love substack, but they did inform me that this piece is too long for a full email, so head to the app or browser for the full thing.

…